Tableau Funnel Chart

Tableau Funnel Chart is useful to visualize the Data in stage-wise. For example, we can use the Funnel Charts to visualize the production cost, Wastage percentage, or the number of resources we used in each stage of our product development.

Tableau supports two types of Funnel Charts they are Traditional and Advanced. This article shows how to Create an advanced Funnel Chart with an example.

Create a Tableau Funnel Chart

In this example, we are going to create a Funnel Chart for the Country dimension against the Sales Amount size. First, Drag and Drop the Sales Amount from Measures Region to Rows Shelf. Second, Drag and Drop the Country Dimension from Dimension Region to Color Field present inside a Marks Shelf.

Please refer to the Traditional Funnel, Connecting to SQL Server, SQL, and Tableau articles.

Add Sales Measure to Rows and Country Dimension to Color 2

Once you drag them, the following screenshot will be displayed.

Add Country to Colors section

Third, We have to sort the data in descending order. For this, please click on the Sort by Descending order option in the Toolbar to generate Tableau Funnel Chart.

Sort Report by Descending Order 4

Next, Drag and Drop the Sales Amount from the Measures Region to Size Field present in the Marks Shelf as shown below.

Add Sales Dimension to Size shelf 5

Once you drag, the Desktop will display the Chart.

Tableau Funnel Chart 6

Add Data Labels

Before we finish, Let us add Country Name and Sales Amount as Data labels to Tableau Funnel Chart. To do this, Please drag the Country Name Dimension and Sales Amount from Measures from the respective region to the Text field in Marks Shelf.

Tableau Funnel Chart Data Labels 7

Now you can see the Country and Sales Amount Data Label in the Funnel Chart.

Adding Data Labels 8

Let us add Profit Measure value to the data Label to see the Sales and Profits of each Country.

Tableau Funnel Chart 9

Text Format

To format the Data Labels in the Tableau funnel chart, please click on the Text field inside the Marks Shelf. Once you click on it, the following window will be displayed. Click on the … the button beside the Text will open the Edit label window to format the Text.

Format Data label Text 10